The Benefits Blues: When Service Isn’t Enough, How Can Brokers Differentiate Themselves?
According to this month’s Employee Benefit Adviser article, The Secret to Differentiation and Building Competitive Advantage, providing “great service” to your clients is not enough. It only gets you in the game. “No, you have to be more creative than that. What will make you invaluable to your clients? What will cause third-party centers of … Read more